In business, you get the behaviours you reward, says Nik White, Managing Partner at Brabners, a leading UK independent law firm. That’s why the firm has built its values into the criteria for promotion and reward.
Making the firm’s purpose and values explicit has helped Brabners recruit the right people and manage the dynamics in the partner group. The effort has also helped maintain the unique Brabners culture as the firm grows.
In this episode of The Purposeful Strategist, Nik discusses the firm's commitment to community engagement, the significance of B Corp certification, and the need for authenticity in purpose and strategy.
Listen to the conversation, and let us know what you think in the comments.
Nik White